New campaign featuring the actor to launch this summer
A long-standing association continues
AbhiBus, the bus ticketing platform under ixigo, has announced the renewal of its enduring partnership with Indian film star Mahesh Babu, marking the ninth consecutive year of collaboration.
Since 2016, Mahesh Babu has served as the face of AbhiBus, making this one of the longest-running brand-celebrity partnerships in India’s mobility sector. Over the years, the collaboration has spanned multiple campaigns, including in-transit advertising and emotional storytelling around homecoming themes.
New campaign to launch this summer
The renewed partnership will continue with a fresh campaign debuting this summer, aimed at reinforcing AbhiBus’s promise of safe, reliable, and comfortable travel experiences.
Leadership speaks
Rohit Sharma, COO, AbhiBus, shared:
“Mahesh Babu has been more than a brand ambassador – he’s been a fellow traveller in our journey. His presence since 2016 has helped us forge deep connections with audiences across the South and beyond. This renewal is not just about continuity; it’s about the trust that customers place in both AbhiBus and Mahesh.”
Mahesh Babu on the partnership
Speaking on the extension, Mahesh Babu said:
“My journey with AbhiBus has always felt personal. It’s never just about reaching a destination – it’s about making the ride smoother and more dependable. Whether it’s the peace of mind from AbhiAssured or the ease of choosing brand-new buses with the Filter New Buses feature, every detail shows AbhiBus truly cares about the traveller. That’s what makes this association special – AbhiBus doesn’t just take you places, it makes sure you get there comfortably.”
