WPP Media agency to lead digital and offline strategy, planning, and execution
WPP Media’s EssenceMediacom to drive Nilkamal’s media strategy
WPP Media has been awarded the full-service media mandate for Nilkamal, with EssenceMediacom taking charge across digital and offline platforms. The scope includes media planning and buying, digital strategy, and execution, with a focus on accelerating Nilkamal’s brand presence among modern, digitally engaged consumers.
A digital-first approach to brand growth
The partnership aims to deepen brand engagement, extend consumer reach, and drive measurable outcomes using a data-driven, digital-first framework. The dedicated EssenceMediacom team will harness WPP Media’s strengths in audience analytics, precision targeting, and agile campaign delivery to unlock scalable growth.
Nilkamal will also benefit from advanced martech capabilities, such as:
- AI-driven audience segmentation
- Programmatic media buying
- Immersive storytelling formats and interactive content
Leadership commentary
Navin Khemka, CEO – South Asia, EssenceMediacom, said:
“We’re excited to welcome Nilkamal into our portfolio of future-focused brands. This partnership allows us to merge data, creativity, and strategic thinking to deliver full-funnel impact. With a sharp focus on innovation and audience intelligence, we aim to craft a bold, future-ready narrative for Nilkamal.”
Parekh, Managing Director, Nilkamal, added:
“We’re pleased to begin this new chapter with EssenceMediacom. Their proven expertise in creating innovative, insight-driven strategies aligns seamlessly with our vision for accelerated growth. We look forward to building powerful campaigns that elevate our brand and deliver lasting value.”
