Timed with National Watch Day, the campaign promotes mindful living and analog connection.
Timex, a legacy brand with over 170 years of watchmaking heritage, has unveiled its 2025 campaign titled ‘Analog Life | Make Time Yours’, encouraging people to embrace intentional living and be more mindful of how they spend their time. The campaign aligns with the celebration of National Watch Day, inviting audiences to pause and reconnect with the present.
Rooted in the belief that simplifying life isn’t about slowing down, but rather about choosing joy, connection, and purpose, the campaign introduces ‘AnaLog-Off Day’, an initiative that motivates people to unplug from their digital routines and engage meaningfully in real-world experiences.
Deepak Chhabra, Managing Director, Timex Group India, shared:
“In a world that moves faster every day, it’s easy to lose ourselves in the noise. At Timex, we believe time is more than minutes ticking by-it’s how we live. On National Watch Day, we celebrate the power of choosing how we spend each moment. Through the ‘Analog Life | Make Time Yours’ campaign, we’re encouraging people to reflect, reclaim their time, and live with presence and purpose. A Timex is more than a timepiece-it’s a reminder to live deliberately.”
The campaign brings attention to real, analog moments, reinforcing Timex’s ethos of timeless design paired with meaningful messaging. By spotlighting the value of mindful timekeeping, Timex repositions the wristwatch as not just an accessory, but a symbol of intentional living in today’s fast-paced world.
