A striking new billboard collaboration delivers a clever sunscreen reminder-straight from the sun itself.
This week, Juhu Beach witnessed the unveiling of a rather sunny surprise. Zepto, in collaboration with Unilever’s Lakmé, launched a bold, creative billboard activation designed not just to catch the eye-but to deliver an essential skincare reminder straight from the source: the sun.
In a campaign that’s as ingenious as it is unexpected, the billboard cleverly uses the sun’s rays to highlight the importance of sunscreen. The idea? Let the sun do the talking. The execution? A playful yet powerful prompt to apply sunscreen exactly where it’s needed most.
What started as a nutty idea turned into a standout collaboration between Zepto and Lakmé-bringing together two brands in a way that’s likely to spark conversation and smiles long after the sun sets.
“It’s always exciting when two brands align not just creatively, but meaningfully,” said a spokesperson from the campaign team. “There’s something truly satisfying about building something that might be talked about days, or even years, down the line.”
Chief Brand Officer – Chandan Mendiratta (ZEPTO) wrote on linkedin: The campaign brought together a talented and passionate team across both brands. A special shoutout goes to the team at Unilever-Pratik Ved, Sunanda Khaitan, Ashwini Rao, Kunal Shah, Sarthak Bhalla, Punyata Tuli, Tejas Chaudhari, V. Sairam Reddy Pulusu, and Heer Shah-for believing in the boldness of the concept.
Conceptualised and executed entirely in-house by Zepto, the activation was brought to life by the creative minds of Anant Rastogi, Sehaj Ahluwalia, Ishita Gupta, and Simran Sachdeva.
Here’s to ideas that shine, quite literally, under the sun.
