Foxtale, the homegrown skincare brand known for rewriting beauty norms, has unveiled a refreshingly unconventional campaign featuring a surprising yet compelling duo – Orry, Gen Z’s viral personality, and Neena Gupta, the acclaimed actor and icon of unapologetic authenticity.

The campaign, titled “Glow-Up Showdown”, is set in the dressing room of an upcoming shoot. It opens with Orry in his trademark high-energy style, as Neena Gupta watches on with a mix of curiosity and understated wit. What follows is an unscripted, high-spirited exchange that moves beyond traditional beauty advertising – a candid conversation blending humour, honesty, and generational contrast.

From discussions on skincare routines to the evolving meaning of self-image, the dialogue is sharp, entertaining, and deeply relatable. Memorable moments include Orry’s quip, “Do not chase the bag, the bag will chase you,” and Neena Gupta’s take: “Your glow is your story.”

Gupta shares her tried-and-true skincare habits – sunscreen and regular facials – while Orry swears by Foxtale’s Super Glow Face Wash, enriched with papaya extracts and enzymes, claiming it’s his go-to for instant radiance.

The video doubles as a statement piece. By pairing two seemingly contrasting figures, Foxtale challenges conventional narratives around beauty, fame, and self-expression. It’s a celebration of individuality – not through gloss or perfection, but through authenticity and connection.

Commenting on the campaign, Anindita Biswas, Chief Strategic Officer at Foxtale, said:

“This idea was born from a desire to shift the beauty conversation – not with preaching, but with personality. Orry and Neena represent two very different worlds, and their chemistry shows how honesty, humour, and a little chaos can bridge any gap.”

The campaign ultimately reinforces Foxtale’s belief: skincare is personal, and so is culture.