Brands can now analyze, survey, and engage consumer segments in real time through dynamic AI personas, unlocking actionable insights.
Zepto—India’s leading quick-commerce platform-is transforming its brand intelligence offering, ZEPTO ATOM, with a powerful new feature: Consumer Persona. Powered by the platform’s first-party data and AI, Consumer Persona allows brands to dive deeper into buyer behaviours, motivations, and preferences with precision and speed.
From Static Dashboards to Interactive Intelligence
Traditionally, brand insights were lagging and static. Now, Customer Persona brings real-time diagnosis to the table-helping businesses understand why customers drop off, pinpoint undeveloped audiences, optimise ad spend, and launch new products with clarity.
“ZEPTO ATOM now acts as an intelligent co-pilot-turning what used to be a multi-week, multi-agency process into real-time, data-led action,” says Devender Meel, Chief Business Officer, Zepto.
Beneath the Surface: What Consumer Persona Unveils
Using Zepto’s advanced data science engine, brands can explore consumer intelligence down to city, category, and PIN‑code levels, tapping into:
- Demographics: age, gender, affluence
- Psychographics: diet preferences, basket correlations, loyalty, purchase timing
- Behaviours: repeat buying patterns, retention metrics, brand interaction insights
These insights help brands segment audiences, fine-tune messaging, and tailor campaigns with data-backed accuracy.
Insights-in-Action: From Persona to Performance
Consumer Persona is more than analytics-it’s actionable intelligence. Brands can:
- Chat with AI Personas – Converse with synthetic customer profiles to test messaging, pricing, and offers as if speaking to real shoppers.
- Launch Precision Campaigns – Build and target hyper-specific segments with tailored ads and promotions.
- Validate & Scale – Soon, brands will be able to run city-specific surveys and sampling campaigns to test-market ideas with real consumers.
Ananth Narayan, founder of Mensa Brands, praises it as “truly revolutionary… a market first” highlighting the power of Zepto GPT and PIN‑code level insights .
Widespread Adoption & Impact
Since its May launch, over 1,500 brands have tapped ZEPTO ATOM, spending in excess of 40,000 hours on the platform. Partners range from global FMCG giants-Mankind, Mars, Henkel, Bagrry’s-to rising D2C challengers like The Whole Truth, Zoff Foods, Sid’s Farm, and Anveshan .
Going Beyond Analytics: Monetisation & Future Plans
Priced as a subscription atop the free Brand Portal, ZEPTO ATOM positions itself as a faster, localized, and cost-effective rival to legacy insights firms like Nielsen and Kantar . Monetisation is already underway, echoing Meta’s Creator Tools and Zomato’s B2B offerings.
Looking ahead, Zepto plans to introduce AI‑generated quantitative surveys, sampling campaigns, and continuous expansion of its GPT‑powered insights suite.
Why This Matters
- Empowers brands: from a few months of research to real-time, granular consumer understanding
- Supports fast decisions: pivot ad, pricing, or SKU strategies minute-by-minute
- Democratises data: small and medium brands gain access to analytics once reserved for conglomerates
In Summary
Zepto’s integration of Consumer Persona into ZEPTO ATOM marks a pivotal shift in India’s quick-commerce space-elevating the platform to a data-first partner that offers real-time, hyperlocal intelligence. With thousands of brands on board and extensive usage logged, ZEPTO ATOM is setting a new standard for AI-powered brand engagement.
