New ad celebrates speed, innovation, and student ambition.
DOMS Industries has unveiled a new national campaign for its latest product, the INXON Pen, designed to deliver an ultra-smooth, fast writing experience. Titled ‘Write Fast. Live More.’, the campaign highlights the brand’s focus on empowering students to keep pace with their demanding academic lives while making room for creativity and joy.
A Pen Built for Performance
At the heart of the launch is the DOMS INXON Pen, a writing instrument engineered with Vacuum-Based Centrifuge Technology that ensures effortless, quick writing. It features a sleek design and ergonomic grip, offering students enhanced speed and comfort during long writing sessions.
A Campaign That Clicks
Conceptualised by TIDAL 7 and produced by Gulliver Films, the ad film centers on a relatable school narrative. The protagonist, Vicky, becomes the talk of the class for finishing tasks early, leaving classmates to wonder, “Vicky ko itna time kaise milta hai?” The punchline reveals that Vicky’s secret weapon is none other than the INXON Pen-letting him write fast, finish faster, and do more of what he loves.
The campaign line, “Likho Fast, Karo Jyaada”, reinforces the idea that writing faster gives students more time to explore their interests beyond schoolwork.
Brand Voices
Saumitra Prasad, Chief Marketing Officer, DOMS:
“The DOMS INXON Pen is a result of deep consumer insights and reflects our commitment to young learners. It’s not just about writing fast-it’s about unlocking time for creativity, dreams, and growth.”
Venkat Mallik, CEO & Chief Strategy Officer, Tidal7:
“This pen truly delivers on speed and comfort. The campaign was shaped around the insight that today’s students are always racing against the clock. Our narrative had to be energetic, fun, and youthful-just like our audience.”
Parikshit Vaidya, Director, Gulliver Motion Pictures:
“‘Vicky ko itna time kaise milta hai’ has all the makings of a memorable catchphrase. We had a clear brief and a great team-the result is a film that’s not only engaging but also emotionally resonant.”
Multi-Platform Rollout
The campaign will run across digital platforms, TV, and in-school activations nationwide, targeting students and parents during the back-to-school season.
In Summary:
DOMS’ Write Fast. Live More. campaign is more than a product launch-it’s a rallying cry for young learners to take back their time with the help of thoughtful innovation.
