As the homegrown vodka brand accelerates expansion across India and global markets, it teams up with Actimedia to lead its communications strategy.

Smoke Lab, India’s first premium homegrown vodka brand from the NV Group, is gearing up for significant growth both domestically and internationally. To support this next phase, the brand has appointed Actimedia PR & Digital to handle its comprehensive communications mandate.

As the NV Group’s flagship brand, Smoke Lab Vodka has already established a strong foothold in India and the U.S. Now, it is expanding into new cities across India while scaling its presence in the UK, EU, and deeper into the American market.

Building a Global ‘Make in India’ Spirit

“Since inception, we’ve had one goal-creating a world-class vodka brand from India,” said Varun Jain, Founder of Smoke Lab Vodka. “As we work to consolidate and grow that vision, we’re pleased to have Actimedia on board. Their expertise in both lifestyle and business communications makes them an ideal partner.”

Communications for the Next Chapter

Actimedia PR & Digital, a boutique communications agency with over 26 years of experience, will drive Smoke Lab’s public relations in India and bolster its visibility across international markets.

“As Smoke Lab enters an exciting, action-packed phase-repositioning itself at home and abroad-we’re excited to craft a fresh communications strategy that reflects its bold identity,” said Amitabh Saksena, Founder and Director, Actimedia PR & Digital. “The brand not only boasts a striking design aesthetic, but also some of the most authentic and adventurous spirit flavours made from pure Indian ingredients. We look forward to telling that story across platforms.”

The collaboration comes at a pivotal time as Smoke Lab sharpens its focus on being a globally recognised ‘Make in India’ brand-known for quality, innovation, and a distinctive voice in the premium spirits category.