The acclaimed actor will front the brand’s upcoming 360-degree campaign focused on trust, comfort, and everyday innovation.
Welspun, a leading name in India’s home textile industry, has announced the appointment of Vidya Balan as its new brand ambassador. Known for her authenticity, integrity, and impactful storytelling, Vidya Balan aligns naturally with Welspun’s brand values of quality, trust, and innovation.
With decades of delivering thoughtful home solutions, Welspun has consistently focused on improving everyday living. Vidya’s grounded persona and commitment to purposeful associations make her a fitting representative of the brand’s promise to offer durable and meaningful products for Indian households.
Campaign Rollout: A 360-Degree Story of Home Comfort
As part of the association, Vidya Balan will feature in Welspun’s upcoming 360-degree marketing campaign, highlighting the brand’s wide range of home textile offerings. The campaign will spotlight key brand pillars-durability, comfort, and design innovation-positioning Welspun as a smart and trusted choice for today’s value-conscious consumers.
Brand Voices Speak
Saumil Mehta, President & Business Head – Domestic Home Textiles, Welspun Global Brands, said:
“Our vision of ‘Har Ghar Welspun’ is about bringing trusted quality into every Indian home. Vidya’s authenticity and pan-India appeal make her the perfect face for this next phase of our growth.“
Pradnya Popade, Head of Marketing, added:
“Vidya Balan embodies the values of trust, relevance, and connection. As Indian consumers move toward thoughtful, value-led purchases, we believe this partnership strengthens our mission to deliver products that combine innovation and affordability.“
A Shared Purpose
Expressing her excitement, Vidya Balan said:
“I’ve always chosen to associate with brands that mean something. Welspun’s focus on comfort, quality, and real-life needs deeply resonates with me. I’m happy to be part of a brand that delivers on its promise.“
With this partnership, Welspun aims to strengthen its bond with modern Indian consumers-those who seek authenticity, comfort, and conscious choices in their homes.
