Campaign highlights personal travel as a journey of self-connection, supported by a quiz-based experience recommender.
Klook, the travel and experiences platform, has launched a new brand campaign in India titled ‘The Best You’. At the heart of the campaign is comedian Bharti Singh, who embarks on a personal journey of exploration and self-rediscovery, captured through a compelling brand film.
Known for her humor and resilience, Bharti Singh has long dealt with public scrutiny, including body shaming and societal pressures. In this campaign, viewers get to see a more reflective and personal side of her – one that finds strength in solitude, joy in new experiences, and peace in being unapologetically herself.
“Not many know the journey it took for me to find my place in this industry,” Bharti shares. “Over the years, I’ve heard countless opinions about how I should live my life. But now, I want to pause, breathe, and do something just for me. Travel gives me that space – to reconnect, to embrace the unknown, and to find joy in the little things that truly touch my heart.”
Filmed across the UAE, Bharti’s trip includes stops at TeamLab Phenomena Abu Dhabi, immersive art experiences, and a desert safari. Through these moments, the campaign paints a vivid picture of travel not just as a break from routine, but as a deeply personal and restorative experience.
“The Best You is more than just a campaign – it’s Klook’s commitment to making travel feel personal, joyful, and emotionally resonant,” said Shivam Tyagi, Marketing Lead, Klook India and Middle East. “Today’s travellers seek experiences that reflect who they are and where they are in life. Travel is no longer only about destinations – it’s about the emotions, the connections, and the memories we carry with us.”
The campaign includes a brand film broken into three episodes, showcasing different facets of Bharti’s travel journey. It is part of Klook’s global ‘The Best You’ platform, which also features Marie Kondo in other markets. The India edition is supported by:
- A campaign trailer
- Behind-the-scenes content
- Collaborations with over 500 content creators on Instagram and YouTube
To enhance user engagement, Klook has also introduced an interactive travel quiz that recommends curated experiences based on individual travel styles and preferences. All experiences highlighted in the campaign are bookable directly via the Klook platform.
With a strong focus on solo travellers, couples, and families, ‘The Best You’ celebrates travel as a path to personal freedom, joy, and self-discovery – with Bharti Singh’s heartfelt story leading the way.
