Luxor Schneider, a leading name in writing instruments, has unveiled its latest campaign titled “For The All-Rounder In You”, aimed at promoting the LX Max Pen-designed specifically for today’s multi-talented student community.
Created in partnership with creative agency Born Hi, the digital video commercial (DVC) is currently live on YouTubeand Instagram, and is set to roll out across major OTT platforms in the coming weeks.
The campaign underscores the reality that today’s students are not defined by academics alone-they juggle multiple interests, from creativity and sports to entrepreneurship and content creation. The LX Max Pen is positioned as a dependable companion that supports them through every phase of their dynamic routines.
Sandeep Sreekumar, Co-founder, Born Hi, stated:
“The strength of this campaign lies in its relatable narrative. Every student has experienced those moments of scribbling notes on the move or finishing assignments in unconventional settings. The DVC captures this slice of life while portraying LX Max as a pen that performs reliably-wherever, whenever.”
A Luxor Schneider spokesperson added:
“The LX Max isn’t just a writing instrument; it’s a trusted partner in a student’s journey. Whether in classrooms or on the go, it ensures students are always ready to capture their thoughts. This campaign celebrates their energy, ambition, and versatility.”
With this campaign, Luxor Schneider reinforces its brand ethos of innovation, relevance, and staying closely aligned with the evolving needs of India’s youth.
