Arena India, part of Havas Media Network India, has secured the integrated media mandate for realme, following a competitive multi-agency pitch. The win not only reaffirms Arena’s ongoing relationship with the smartphone brand but also expands it significantly to include a full-funnel media mandate, covering traditional, digital, and strategic partnerships.
This enhanced partnership reflects realme’s growing ambitions in the Indian market and Arena India’s ability to deliver end-to-end, data-driven solutions.
Zhang Tao, Marketing Head, realme, commented:
“We’re excited to deepen our association with Arena India and Havas Media Network. Their strong grasp of our brand vision, consumer-centric approach, and ability to execute converged media strategies at scale made them the ideal partner. As we continue to strengthen our presence in India, this collaboration will be pivotal in shaping impactful brand narratives and driving tangible business outcomes.”
Mohit Joshi, CEO, Havas Media Network India, added:
“realme is a dynamic, future-facing brand, and we are proud to elevate this partnership. Arena India’s integrated media approach and strategic insights have been instrumental in securing this mandate. This win underlines our focus on driving effectiveness and delivering value at scale.”
Uday Mohan, COO, Havas Media, noted:
“This is a significant win in both scope and strategic relevance. It showcases our capabilities in delivering connected, multi-platform media solutions backed by robust data intelligence and deep category knowledge. It also underscores our growing leadership in managing complex media mandates in a highly competitive space.”
The integrated media mandate will be serviced from Arena India’s Gurugram office, supporting realme’s continued growth in one of its key global markets.
