Iconic detectives uncover the truth behind a deal that sounds too good to be true
KFC has pulled off a nostalgic twist by reuniting India’s legendary TV detectives-Shivaji Satam, Dayanand Shetty, and Narendra Gupta-for its latest campaign, centred on a chicken combo that sparks suspicion.
The film opens with Dayanand Shetty puzzled by Gen Z slang and a deal that seems like a scam: 7 Boneless Chicken Strips and 2 Hot & Crispy pieces for just ₹299. Convinced something is fishy, he calls in the team. Led by Satam’s signature authority and Gupta’s investigative flair, the trio heads to a KFC outlet to dig deeper.
What unfolds is a playful investigation, filled with their trademark line-“ye toh scam hai!”, clever banter, and lighthearted interrogations. In the end, the verdict is clear: no scam, just a real, value-packed dine-in offer for chicken lovers.
The digital-first campaign leverages nostalgia and humour to highlight KFC’s focus on value-driven meals in the competitive QSR segment.
By blending a beloved cast with an irresistible combo, KFC aims to spark curiosity, drive engagement, and deliver on both flavour and affordability.
