The agency will drive nationwide awareness and position Strch as a leading activewear brand.

Madison Media Plus, a division of Madison World, has secured the media mandate for Strch, a rising activewear brand. The win came after a competitive multi-agency pitch, with Madison now handling the brand’s entire media strategy.

The agency has been tasked with expanding Strch’s footprint across India by building awareness, driving aspirational value, and firmly positioning it as a preferred name in the activewear segment.

Commenting on the win, Mimi Deb, COO, Madison Media Plus, said:
“We’re very excited to partner with Strch. Our focus will be on building a sharp and scalable media strategy that not only drives visibility but also cements Strch’s position as a front-runner in the activewear space.”

Echoing this enthusiasm, Prithvi Bhagat, founder of Strch, added:
“We’re excited to join hands with Madison Media Plus as we take Strch to the next stage of growth. We look forward to this journey together as we make Strch a go-to name in the Indian activewear space.”