Tagline “Nothing Shines Like Silk” underscores the product’s glossy finish with a playful twist.
Berger Paints India has launched a new campaign for its premium brand, Berger Silk, featuring Bollywood star Kareena Kapoor Khan. The ad leverages humour and glamour to bring alive the product’s key feature – its high-gloss finish.
Set to the catchy track Kala Chashma, the film shows Kareena walking through her home wearing sunglasses – not to avoid the sun, but because the walls are so shiny. The creative twist brings the tagline, “Nothing Shines Like Silk,” to life with a stylish punch.
Abhijit Roy, CEO & MD of Berger Paints, said, “Consumers today are drawn to finishes that reflect elegance and durability. Berger Silk has built a strong reputation in this space with unmatched sheen and performance. This campaign reinforces a simple message – when it comes to sheen, Silk leads the way.”
Mayuresh Dubhashi, Chief Creative Officer, FCB Neo, added, “We wanted to showcase glamour in a way only Kareena can. The sunglasses became a quirky metaphor for Silk’s dazzling finish – walls so shiny, you can’t help but notice. It’s sleek, aspirational, and a little tongue-in-cheek – much like Kareena and the product itself.”
Agency Credits:
- Creative Agency: FCB Neo
- National Creative Director: Anusheela Saha
- Production House: Sun City Studios
- Director: Rahul Bharti
- Media Agency: Dentsu
The campaign blends celebrity charm with product insight – proving once again, nothing shines like Silk.
