Lenovo has unveiled its latest brand campaign, ‘Damn the Odds’, introducing Indian cricket star Jasprit Bumrah and popular gaming creator Mythpat (Mithilesh Patankar) as new brand ambassadors. The campaign marks a significant move to connect with India’s Gen Z-gamers, creators, and achievers who thrive on pressure.
Rooted in the insight that today’s youth navigate constant pressure-from academics to side hustles and online image-‘Damn the Odds’ reframes technology as a performance multiplier, not just a support tool. It champions those who use tech to push boundaries and unlock potential.
In the campaign film, Bumrah trains in a futuristic, AI-powered lab. Using Lenovo AI Now, the system analyzes wrist angles and ball trajectory, offering real-time simulations and insights. The tech-enabled feedback loop demonstrates how AI can refine performance down to the smallest details.
Chandrika Jain, Director – Marketing, Lenovo India, said, “With ‘Damn the Odds,’ we’re spotlighting individuals who don’t just adapt to pressure-they conquer it. We’re here to support that journey with powerful tools built for creativity, performance, and expression.”
Bumrah added, “Modern cricket is deeply data-driven. Lenovo’s AI-powered approach feels personal-it aligns with how I prepare, think, and perform.”
Through this campaign, Lenovo reinforces its commitment to India’s growing AI PC and gaming ecosystems-two key spaces for Gen Z. It also aligns with Lenovo’s broader global partnerships in sports and esports, including FIFA, F1, MotoGP, and now, cricket and gaming in India.
