In a bold move to revolutionize the streaming landscape, Netflix is doubling down on its advertising ambitions. The company’s goal is clear: to double its ad revenue in 2025 and become a major player in the digital advertising space.

At the heart of Netflix’s strategy is its innovative ad tech platform, which has already been rolled out across multiple countries. But what’s really exciting is the company’s foray into interactive advertisements, set to launch later this year. These immersive ads will allow viewers to engage with brands in new and innovative ways, blurring the lines between entertainment and advertising.

But Netflix isn’t stopping there. The company is also harnessing the power of generative AI to create more compelling and personalized ad experiences. By leveraging AI, Netflix can help brands create engaging, interactive ads that resonate with viewers and drive real results.

Of course, Netflix’s advertising ambitions are just one part of its broader strategy. The company is also focused on developing more local content that resonates with audiences around the world. By combining its strengths in content creation with its innovative ad tech capabilities, Netflix is poised to become a dominant force in the global streaming landscape.