Following the success of its first film set at the Gateway of India, Birla Opus Paints has unveiled the second installment of its ‘Celebrating Colours of India’ campaign. This new animated film is set against the iconic Hawa Mahal in Jaipur, continuing the brand’s mission to showcase India’s vibrant culture and heritage through colour-true to its tagline, ‘Duniya Ko Rang Do’.
The film once again features Opus Boy, the brand’s animated character, who brings life and colour to historic locations. In this edition, he inspires clean-up marshals at Hawa Mahal, spreading positivity and a shared sense of responsibility for preserving public spaces. The film’s impact is further enhanced by a background score composed by Ram Sampath, adding emotion and rhythm to the narrative.
Inderpreet Singh, Head of Marketing at Birla Opus Paints, said, “Strategically building on the success of our ‘Gateway of India’ film, we are scaling our ‘Duniya Ko Rang Do’ philosophy. Through Opus Boy, we illustrate how colour, through small, impactful acts, can breathe new life into familiar spaces.”
The campaign has been conceptualised by Leo India in collaboration with Zombie Studio, Brazil. It is being amplified across TV, Digital, OOH, Print, and Radio, ensuring a wide-reaching presence across all major media platforms.
Agency Credits:
Client: Birla Opus Paints
Creative Agency: Leo India
Production House: Zombie Studio, Brazil
