Baskin Robbins India has unveiled a whimsical new campaign in partnership with the Smurfs movie franchise, ahead of the upcoming film release. The collaboration brings the playful universe of the Smurfs into Baskin Robbins parlours across the country, offering a multi-sensory experience for children and families.
At the heart of the promotion is a new blue-themed ice cream flavour called Splish Splash, inspired by the iconic colour and cheerful spirit of the Smurfs. The scoop promises a fun and flavourful celebration of the beloved blue characters.
As part of the campaign, in-store activations, interactive games, and Smurfs merchandise giveaways have been rolled out to delight guests of all ages. Customers can also expect Smurfs-themed events, including movie tie-ins, social media contests, and influencer-led promotions that bring the animated world to life.
Commenting on the initiative, Aleesha Desai, General Manager – Marketing, Baskin Robbins India, shared, “At Baskin Robbins, our goal is to spread smiles through every scoop. Partnering with the Smurfs allows us to do that in a joyful, creative way. From themed store experiences to giveaways and digital campaigns, we’re creating magical moments that children and parents can enjoy together.”
Baskin Robbins has also turned its Instagram feed blue, echoing the theme and engaging fans in a fully immersive digital experience.
This collaboration further reinforces Baskin Robbins’ positioning as a brand that creates shared moments of happiness, with a touch of imagination and nostalgia.
