Hero MotoCorp has launched an integrated campaign titled ‘Streets Have a New GOAT’ to promote its Xtreme 250R motorcycle. Conceptualised and executed by Saatchi & Saatchi India, the campaign targets India’s growing 250cc bike segment, focusing on performance, speed, and style.
The campaign’s centrepiece is a high-octane brand film set in a container yard, where the Xtreme 250R goes head-to-head with a lineup of sports cars. The motorcycle outpaces them with ease, showcasing its agility and control. The message is clear: the Xtreme 250R is not just fast for its class-it’s the new benchmark on the streets.
Kartik Smetacek, Chief Creative Officer, Saatchi & Saatchi India, noted, “What stood out was the Xtreme 250R’s blistering acceleration-0 to 60 kmph in 3.2 seconds. That puts it among the fastest vehicles on the road. Our creative idea leaned into this speed advantage, built around the insight that speed is all about bragging rights.”
Aashish Midha, Head of Marketing, India Business Unit, Hero MotoCorp, added, “The Xtreme 250R reflects Hero’s commitment to performance engineering and sharp design. The campaign speaks to a generation that’s bold, confident, and expressive. Every second from 0 to 60 is a flex-of attitude, speed, and intent. This isn’t just a ride; it’s a statement.”
The campaign will be rolled out across TV, digital, print, cinema, and outdoor, aiming to engage riders nationwide.
