SW Network, an independent integrated agency known for crafting culturally resonant brand narratives, has secured the creative mandate for Anytime Fitness India, a prominent player in the Indian fitness space and part of the world’s largest gym franchise.
The partnership will see SW Network take charge of creative and digital communications across platforms, with a focus on shaping a sharper content ecosystem and launching community-driven campaigns. The goal is to enhance brand engagement, amplify affinity, and redefine how fitness is perceived and experienced in India.
Already in execution, the collaboration includes a slate of digital campaigns spotlighting everyday fitness culture, featuring brand films, influencer-driven content, and relatable stories that celebrate consistency over perfection-bringing a vibrant, contemporary voice to the brand.
Vikas Jain, Managing Director, Anytime Fitness India, commented, “Fitness is personal, and so is our storytelling. With SW Network, we’ve found a partner that truly understands the evolving fitness consumer. Their strategic insight and cultural fluency make them the right creative ally as we strengthen our position in India.”
Raghav Bagai, Co-founder of SW Network, added, “Fitness today is a lifestyle. With Anytime Fitness, we aim to create a brand that speaks to real people with real goals. Just like fitness, brand-building is about consistency. From moment-based content to sustained storytelling, we’re committed to keeping the narrative authentic and unmistakably Anytime.”
The partnership marks a new phase in Anytime Fitness India’s brand journey, driven by culture, community, and creativity.
