‘The Difference is Dyson’ highlights innovation for diverse Indian hair needs.
Dyson has launched its latest campaign, ‘The Difference is Dyson’, fronted by brand ambassador Deepika Padukone. The campaign promotes Dyson’s advanced hair styling tools, engineered to deliver salon-quality results without heat damage.
Developed in collaboration with Hogarth, the campaign film showcases how Dyson’s technology caters to India’s diverse hair textures, styles, and climates. From sleek everyday looks to red-carpet glam, Deepika is seen styling her hair using Dyson products, emphasizing performance without compromising hair health.
Ankit Jain, Managing Director, Dyson India, said, “This campaign celebrates individuality while reinforcing our commitment to innovation. Dyson’s hair care range is designed for all hair types, offering styling without extreme heat. Deepika perfectly embodies our vision of modern beauty powered by smart technology.”
Deepika Padukone added, “To me, ‘The Difference is Dyson’ means embracing every style while keeping your hair protected. I’ve seen how Dyson products preserve natural shine and health, regardless of hair type. It’s this care-first approach that truly sets Dyson apart.”
The campaign is now live across digital, television, and print platforms nationwide, continuing Dyson’s push to redefine beauty through cutting-edge, hair-friendly technology.
