The campaign featured 250 tech micro-influencers and led to a Day 1 sellout.

Delhi: Idiotic Media has successfully concluded a high-impact micro-influencer campaign for the launch of the POCO F7 5G smartphone, raising the bar for influencer marketing in India. The campaign activated 250 tech-focused micro-influencers across Instagram and YouTube, driving impressive engagement and contributing to a complete Day 1 sellout of the device.

Combining insight-driven strategy with authentic storytelling, the campaign was further elevated by a high-energy launch film featuring Akshay Kumar. The approach targeted digitally native communities—especially gaming and lifestyle audiences-with a focus on relevance and relatability.

Instagram Reels served as a core content driver, delivering 15.15 million views. Influencers highlighted key features such as reverse charging and extended battery life through everyday narratives, fuelling active conversations and enhancing purchase intent.

Himanshu Singla, CEO & Co-founder, Idiotic Media, said:
“Our tech micro-influencer focus allowed us to craft stories that felt native to the platform and authentic to the audience. This campaign proves that precision and relatability drive unmatched results.”

Sankalp Samant, Co-founder, added:
“Micro-influencers carry a level of authenticity that larger campaigns often miss. They turn product specs into stories people care about, which leads to real engagement.”

Varun V Nair, Brand Marketing Head, POCO Smartphones, remarked:
“We’re excited by the scale and resonance this campaign achieved in India. Our collaboration with Idiotic Media and the micro-influencer community played a pivotal role in creating strong momentum for the POCO F7 5G.”

This campaign reinforces Idiotic Media’s strength in combining micro-influencer strategy with performance-driven storytelling-setting a new standard for product launches in the digital era.