P&G Hygiene Q1 profit jumps over 2x to ₹192 crore

Procter & Gamble Hygiene and Health Care Ltd announced its Q1 FY26 financial results for the quarter ended June 30, 2025. The company reported revenue of ₹937 crore, a marginal increase of 1% compared to the same period last year. Profit After Tax (PAT) surged over 2x, reaching ₹192 crore versus ₹81 crore in Q1 FY25-largely attributed to reduced advertising expenses.

As per the stock exchange filing, the maker of brands like Tide and Whisper slashed its advertising, sales, and promotional expenses by 55.2% year-on-year, spending ₹68.73 crore in Q1 FY26 compared to ₹153.6 crore in the year-ago quarter.

During the previous quarter (January–March), P&G Hygiene’s ad expenditure stood at a higher ₹121.16 crore, indicating a sharp sequential drop as well.

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Overall, total advertising and promotional spending dropped from ₹826.7 crore in Q1 FY25 to ₹680 crore in Q1 FY26.

Meanwhile, revenue from operations during the June quarter rose slightly to ₹937 crore, compared to ₹931.7 crore in the corresponding period last fiscal.

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“Despite the continually challenging operating environment, our team came together to execute our integrated growth strategy-a focused product portfolio of daily-use categories where performance drives brand choice, superiority (of product performance, packaging, brand communication, retail execution and consumer and customer value), productivity, constructive disruption, and an agile and accountable organization,” said Kumar Venkatasubramanian, Managing Director, Procter & Gamble Hygiene and Health Care Ltd.