Agency to drive digital strategy across social, performance, and influencer ecosystems

AdGlobal360 (AGL), a leading MarTech agency and part of Hakuhodo International, has been appointed as the integrated digital marketing partner for Hisense India, including its subsidiary Toshiba India.

Under the mandate, AGL will manage end-to-end digital strategy, including social media management, performance marketing, and influencer collaborations. The partnership is aimed at enhancing consumer engagement, strengthening brand storytelling, and delivering measurable business outcomes in India’s competitive consumer electronics space.

Pankaj Rana, CEO, Hisense India, highlighted the importance of digital evolution: “As the Indian market continues to evolve digitally, building a meaningful presence across platforms is essential to how we engage today’s consumer. We’re pleased to partner with AdGlobal360 to sharpen our digital focus and bring agility and consistency across all consumer touchpoints.”

Rakesh Yadav, CEO, AdGlobal360, shared his perspective on the partnership: “Hisense India and Toshiba India represent a powerful blend of global heritage and local ambition. As their digital partner, we aim to deliver creative consistency and impact-driven results across every digital touchpoint, fostering long-term consumer relevance in a rapidly shifting market.”

The collaboration reinforces both brands’ commitment to deepening their digital footprints and adapting to a consumer-first, mobile-first India.