Ad impressions rose 11% across Facebook, Instagram, WhatsApp, and Messenger, with a 9% increase in average ad price.
Meta reported revenue of $47.52 billion for the second quarter of FY25, a 22% increase compared to the same period last year. Advertising remained the dominant revenue source, contributing $46.56 billion during the quarter.
The company experienced an 11% year-on-year increase in ad impressions across its Family of Apps-Facebook, Instagram, WhatsApp, and Messenger-alongside a 9% rise in the average price per ad. This growth reflects Meta’s continued advertising momentum, driven by a broader user base. As of June 2025, Daily Active People (DAP) reached 3.48 billion, marking a 6% YoY growth.
Looking ahead, Meta forecasts Q3 revenue to range between $47.5 billion and $50.5 billion, surpassing analysts’ expectations of $46.14 billion. The company is also intensifying its investments in AI and infrastructure, projecting capital expenditures between $66 billion and $72 billion for the year-highlighting its focus on enhancing the advertising platform.
Despite the strong performance, Meta acknowledged potential headwinds in Europe, citing regulatory challenges tied to the Digital Markets Act (DMA). The company is currently in discussions with the European Commission regarding its Less Personalised Ads option, which could impact both user engagement and ad revenue.
Europe accounted for 16% of Meta’s total revenue in 2024, making it a critical region as the company navigates Q3 2025.
