Madison Media has appointed Ajit Varghese as Partner and Group CEO – Media & OOH. A seasoned media leader with over 30 years of experience, Varghese rejoins Madison from JioStar, where he led revenue and entertainment initiatives. He began his career at Madison and has since held key roles at GroupM, ShareChat, and Wavemaker globally. Welcoming him back, Sam Balsara praised Varghese’s diverse expertise across media, digital, and brand strategy. Varghese called the move a “return home,” aiming to lead Madison into a bold, future-ready phase driven by innovation and client impact.