Medusa Beverages has launched a new Friendship Day campaign that captures the highs and lows of close-knit friendships – especially the kind that involve a little mischief and a lot of making up.
The lighthearted film showcases a group of four friends plotting a classic prank: smashing a cake in their unsuspecting friend’s face. The joke doesn’t land as expected – the friend is clearly upset. But just as tensions rise, someone hands over a bottle of Medusa beer, turning the mood around and bringing the group back together.
The ad ends with a playful yet relatable message: “Dosti mein mazak toh chalta hai, par mazak kuch zyada ho jaye, toh fir Medusa chalti hai.”
The campaign resonates with anyone who’s either pulled a prank that went too far or been on the receiving end of one – reminding viewers that true friendships can weather the occasional storm, especially when beer is involved.
Gaurav Sehgal, vice president – marketing at Medusa Beverages, said, “Every friend circle has that one story where someone overdid the joke, someone got upset, and eventually, everyone was laughing again. This campaign reflects that spirit. At Medusa, we see beer as more than a beverage – it’s a social bridge. With every campaign, we’re trying to create a brand that connects with today’s generation through real, shared moments.”
The campaign reinforces Medusa’s positioning as a drink of choice for modern friendships and everyday connections.
