Generali Group, in partnership with the Central Bank of India, has introduced a refreshed brand identity for their joint insurance venture – now named Generali Central. The revamped identity encompasses two entities: Generali Central Life Insurance and Generali Central Insurance, reflecting their shared commitment to delivering life and general insurance solutions across India.

As part of the rebranding, Generali Central has launched a new logo, updated typography, an overhauled website, and enhanced social media presence. The transformation also signals a push towards digital innovation and broader distribution channels to deepen customer engagement.

Rob Leonardi, Asia Regional Officer, Generali, emphasized, “India remains a strategic market for us. Our partnership with the Central Bank of India reinforces our vision to provide accessible and relevant insurance solutions tailored for Indian families and businesses. It aligns with our ‘Lifetime Partner’ ambition and lays the foundation for future growth.”

Alok Rungta, MD & CEO of Generali Central Life Insurance, highlighted the brand’s potential to democratize life insurance. “Our collaboration unites Generali’s global insurance legacy with Central Bank of India’s trusted reach of over 4,500 branches. This new identity is a milestone in becoming a customer-first, future-ready insurer focused on inclusivity and innovation.”

Anup Rau, MD & CEO of Generali Central Insurance, added, “This is more than a rebrand. It’s a strategic alliance that aims to redefine general insurance in India by bridging the protection gap through accessible, customer-centric offerings.”

The new identity underlines both organisations’ commitment to purpose-driven growth, governance, and sustainability.