Boult, one of India’s fastest-growing consumer tech brands, has rebranded as GOBOULT as part of a strategic overhaul aimed at upscale positioning, broader retail reach, and global expansion. The new identity marks a shift from its value-led roots toward premium offerings and design-forward products.
After closing FY25 with a strong ₹800 crore in revenue-nearly doubling its revenues in two years—the company now targets ₹1,000 crore in FY26. With an additional ₹300 crore already booked in the first four months of FY26, the brand is pacing well ahead of last year.
The rebrand introduces a new logo featuring a screwhead and arrow, symbolising innovation, strength, and forward momentum. GOBOULT plans to expand into the ₹2,000+ average selling price (ASP) bracket, investing ₹25 crore in R&D to develop AI-first hardware and software-integrated products including premium audio gear, smartwatches, and personal tech devices.
A major push into offline retail sees plans to scale from 3,000 to over 30,000 stores-spanning general trade, modern retail, and experience zones-within 18 months. This aggressive expansion aims to rebalance revenue mix as offline gains prominence alongside digital commerce.
GOBOULT is also preparing for international markets, targeting launches in the US, Europe, Southeast Asia, and East Asia by 2030. As part of its innovation roadmap, the brand is engaging in tech-culture collaborations—like its recent Mustang co-branded audio launch-to cultivate Gen Z affinity and global resonance.
With a refreshed vision and ambition, GOBOULT positions itself as a future-ready Indian-origin tech brand-ready to lead in premium consumer electronics at home and abroad.
