Haldiram’s has rolled out its festive campaign for Raksha Bandhan-‘DO DOONI MITHAAS, Itni Sweet hai Rakhi ki Treat’-introducing a new collection of specially curated gift hampers to celebrate the sibling bond.
The gifting lineup includes beautifully packaged boxes like Khushi Ke Lamhe, Rishton Ka Bandhan, and Pyar Ka Tohfa, along with indulgent hampers such as Rishton Ki Mithaas and Khushiyon Ka Bandhan. Each hamper blends Haldiram’s classic Indian sweets with modern confectionery, catering to a wide range of tastes and ages, making them ideal for gifting between brothers and sisters.
Speaking about the launch, Kailash Agarwal, President – Retail QSR, Haldiram’s, said,
“Raksha Bandhan is a festival rooted in love, nostalgia, and the bond shared between siblings. With our specially curated Rakhi gift hampers under the Do Dooni Mithaas campaign, we aim to double the sweetness of these cherished moments. This exclusive range is designed to offer not just delicious treats, but also heartfelt memories in a box.”
These limited-edition hampers are now available at all Haldiram’s retail outlets and can be conveniently ordered online via Zomato, Haldiram.com, and e-commerce platforms such as Amazon and Flipkart.
With this campaign, Haldiram’s continues to strengthen its positioning as a go-to brand for festive gifting, combining tradition with thoughtful presentation to celebrate meaningful moments.
