L’Oréal India has initiated a major media pitch estimated to be worth over ₹600 crore, marking a significant move as the company gears up to double its business operations in the country. The review comes after incumbent agency Wavemaker, which has managed the account for nearly two decades, retained it in the last review held in 2021.
This pitch is part of L’Oréal’s broader strategy to strengthen its presence in India, a key market in its global portfolio. The company has seen strong revenue growth and is now focusing on scaling operations to tap deeper into India’s rapidly expanding beauty and personal care market.
Aligned with its Asia-centric growth vision, L’Oréal intends to make India a strategic hub within the region. The company is also increasing its manufacturing capacity, signaling long-term investment and commitment to the market.
The pitch comes on the heels of key leadership changes. Aseem Kaushik has been appointed as Chairman, and Jacques Lebel will take over as Country Manager starting October 1, 2025. These leadership shifts are expected to drive the company’s next phase of expansion and innovation in the Indian market.
As global beauty brands sharpen their focus on India, L’Oréal’s media review underscores its ambition to accelerate growth, build brand salience, and deepen its consumer reach across both urban and emerging markets.
The outcome of this pitch could significantly shape L’Oréal’s media and marketing roadmap in the years ahead.
