Vasmol has introduced a new campaign for its Henna Crème Hair Colour, starring brand ambassador Vidya Balan. Developed by Lowe Lintas and produced by Milestone Media, the film beautifully balances traditional values with modern confidence.

The narrative opens in a cozy outdoor setting, with four friends debating the best hair colour-henna, crème, or a budget option. Vidya Balan appears and offers a thoughtful solution: why compromise when you can enjoy henna’s natural richness, the crème’s easy application, and a no‑ammonia, gentle formula all in one product? The campaign’s central message-“Surakshit rahe mere baal” -emphasises safety, beauty, and lasting confidence.

Dheeraj Arora, MD & CEO, HRIPL, remarked, “This campaign marks a pivotal step in Vasmol’s growth strategy. It’s about weaving regional authenticity with national appeal and reinforcing brand storytelling through values-driven communication. Vidya Balan’s involvement enriches our narrative with depth and credibility.”

Priyanka Puri, Sr. VP Marketing, HRIPL, added, “Vidya Balan embodies authenticity, grace, and strength-the very spirit of Vasmol. The campaign brings together tradition and modernity in a way that resonates deeply with our audience. Her return to the Vasmol family feels completely natural.”

Vidya Balan shared, “Working with Vasmol again is a full‑circle moment. This film reflects the fusion of rooted beauty and modern sensibility-values I cherish. The no‑ammonia, henna‑infused crème offers kind, effective, and beautiful results that are budget‑friendly.”

The campaign will be broadcast in Hindi, Oriya, Bengali, Assamese, and Bhojpuri, supported by a robust 360° marketing plan. It includes OOH advertisements in high-visibility locations across West Bengal, Orissa, Northeast India, and Tamil Nadu, along with retail activations in Tier 2 and Tier 3 towns to drive trials and engagement.

Priced at just ₹10, Vasmol Henna Crème Hair Colour is now available across the aforementioned states.