KRAFTON India has announced the launch of ‘The Final Mahayuddh’, the latest edition of its creator-led BATTLEGROUNDS MOBILE INDIA (BGMI) tournament. Running from July 22 to August 19, the high-stakes showdown features 20 of India’s top BGMI creators paired with their fans, introducing a unique, community-driven format.
To kick off the campaign, BGMI has partnered with creative agency tgthr. to release a satirical film under the theme #EverythingIsFairInMahayuddh. The film leans into the drama and intensity of creator rivalries and fan loyalty, delivering a humorous take on how far gamers will go to secure victory for their teams.
Srinjoy Das, Associate Director – Marketing, KRAFTON India, said, “The success of Season 1 and 2 of Mahayuddh encouraged us to push the envelope for Season 3. This time, we’ve elevated the storytelling with a bold, comedic campaign film that brings creator rivalries to life-and it’s already driving higher engagement than previous seasons.”
In this season, the format empowers fans to directly influence outcomes. Each creator teams up with their followers, who accumulate points through regular in-game play. Wins like Chicken Dinners count toward team rankings, making every match a shared mission between influencer and community.
Vibhor Yadav, Regional Creative Officer – North & South, tgthr., added, “With The Final Mahayuddh, we wanted to celebrate the sheer intensity of BGMI fandom. The film captures the chaos, camaraderie, and competitive spirit of the game-where friendships are tested and every move counts.”
The campaign reflects the vibrant energy of India’s BGMI ecosystem-where gameplay meets loyalty, and creators rise with their communities.
