The brand unveils its new campaign aimed at modern, value-driven Indian women.
Limelight Lab Grown Diamonds has launched a new campaign titled “Let’s Get Real”, championing innovation, ethics, and conscious consumerism. Actor and entrepreneur Shilpa Shetty has been announced as the brand ambassadorand strategic investor.
“Limelight isn’t just participating in the lab-grown diamond category-we’re building it,” said Pooja Sheth Madhavan, founder and managing director of Limelight Lab Grown Diamonds. “As a first mover, we carry the responsibility to reshape perceptions. With plans to open 100 stores by 2026, we’re scaling up both reach and relevance.
‘Let’s Get Real’ challenges outdated notions of luxury and introduces a bold new standard-diamonds with a purpose. This is more than a marketing campaign; it’s a cultural reset.”
Shilpa Shetty supports the campaign’s focus on mindful luxury, bringing her business acumen and commitment to conscious living to the brand.
“What drew me to Limelight was the honesty behind their mission,” said Shilpa Shetty. “Lab-grown diamonds are a smart, responsible choice. I value authenticity and thoughtful decisions-investing in Limelight felt aligned with my beliefs.
With ‘Let’s Get Real’, you can wear something truly stunning without compromising on values. That’s the future of luxury, and I’m excited to help shape it.”
Targeting modern Indian women who are informed and value-driven, the campaign responds to growing demand for sustainable, innovative, and transparent luxury options.
“‘Let’s Get Real’ isn’t just a tagline-it’s our core positioning,” said Rupali Shrivastava, chief marketing officer, Limelight Lab Grown Diamonds. “Today’s luxury is defined by meaning, not legacy.
Our integrated 360° campaign spans TV, digital, print, OOH, multiplex cinema, influencers, and in-store experiences. Backed by consumer insights, we’re seeing strong interest from young, independent women across India.
These diamonds aren’t meant to be locked away-they’re made for daily wear by women who want their jewelry to reflect their values. We’re not just adapting to this shift-we’re leading it.”
