He joins Kartik Aaryan in a new campaign celebrating friendship among India’s youth.

House of McDowell’s Soda has announced Vijay Deverakonda as the latest face of the brand. He joins forces with long-standing brand ambassador Kartik Aaryan in a campaign focused on the enduring bonds of friendship among Indian youth.

With a strong fanbase across India-especially in the South-Vijay resonates deeply with Gen Z and millennials, aligning well with the brand’s mission of promoting authentic connections. His addition marks a strategic step in expanding McDowell’s presence across regions, uniting diverse stories and communities through the universal language of friendship.

“House of McDowell’s Soda has built a legacy around celebrating friendships and creating lasting bonds,” said Varun Koorichh, vice president and portfolio head – marketing, Diageo India. “As culture and consumer behaviours evolve, we’ve stayed true to our core purpose: championing the spirit of friendship.

Vijay Deverakonda embodies the values of today’s youth-authentic, grounded, and closely connected to his roots. With Vijay and Kartik, we now have two dynamic storytellers whose voices capture the aspirations and emotions of modern India.”

Sharing his excitement about the association, Vijay Deverakonda said:

“Some of the most defining moments in my life have come from the friendships I’ve shared – people who’ve stood by me through every high and low. That bond is rare and priceless.

That’s why this collaboration with House of McDowell’s Soda feels so personal. It’s a brand that celebrates the kind of unfiltered, real friendships that shape us. There’s something powerful about staying connected to your roots and reliving those memories with your closest yaars.

For me, this isn’t just an endorsement – it’s a genuine partnership with a brand that echoes what I believe in. I’m looking forward to the journey ahead and all that we’ll create together.”