The agency will lead integrated public and media relations to strengthen Clove Dental’s national presence.

Adgcraft has won the public relations mandate for Clove Dental, one of India’s largest dental clinic chains. As PR partner, the agency will manage Clove Dental’s integrated communication strategy, covering public relations, media outreach, and brand positioning across the healthcare space.

Clove Dental is committed to making oral healthcare more accessible and bringing it into mainstream health conversations. In India, oral health often remains neglected until complications arise, despite its close link to conditions like diabetes, heart disease, and infections. The partnership aims to drive awareness around preventive care, regular checkups, and oral hygiene as essential components of overall well-being.

“We are excited to partner with Clove Dental, a brand that has redefined oral healthcare in India,” said Abhinay Kumar Singh, founder and managing director, Adgcraft. “Clove’s mission to deliver high-quality, patient-focused care aligns with our vision of building impactful communication. This collaboration will also help us further strengthen our growing healthcare vertical.”

Through strategic storytelling and media engagement, Adgcraft aims to highlight Clove Dental’s leadership, innovations, and commitment to public health. The agency’s efforts will support Clove’s ongoing expansion and deepen its connection with stakeholders.

“As we scale and increase public engagement, strategic communication becomes vital,” said Sumit Saxena, vice president – marketing & PR, Clove Dental. “With Adgcraft’s expertise, we aim to amplify our message and place oral health at the heart of healthcare conversations.”