Conceptualised by Very Multimedia Solution and directed by Rawshark Films, the film features Isha Talwar and Abhay Deol.
Furlenco, the furniture and lifestyle brand, has launched its new campaign titled ‘Feel at Home’, reinforcing the significance of rental furniture in contemporary living. The campaign stars Abhay Deol and Isha Talwar.
Conceptualised by Very Multimedia Solution and directed by Rawshark Films, the film follows Isha Talwar as she moves into her first home furnished by Furlenco, accompanied by a puppy. The narrative captures key life moments—from celebrations to daily routines-with Abhay Deol joining later.
The story beautifully reflects the emotional rhythm of adult life: proposal, pregnancy, and watching a pet grow alongside the family, all framed by Furlenco’s stylish and adaptable furniture. Years later, their daughter returns home with a new puppy, bringing the journey full circle. Rather than using a traditional voiceover, the film features an original song that guides the story, adding warmth, rhythm, and a poetic touch to the storytelling.
Commenting on the campaign, Keyur Zaveri, Chief Design Officer and Head of Brand at Furlenco, said,
“We wanted the film to capture the warmth of everyday life-from small joys to major milestones. Abhay and Isha bring relatable charm and chemistry that beautifully reflect Furlenco’s role in evolving with families and celebrating each chapter of their journey.”
Speaking about his role, Abhay Deol stated,
“It’s a story that reminds us the smallest moments-laughter on the couch or welcoming a pet-are what truly make a house feel like home. I’m glad to bring Furlenco’s message to life.”
Isha Talwar shared her thoughts,
“The Furlenco campaign made me reflect on how homes grow with us. Some pieces of my furniture carry stories, comfort, and a sense of belonging. It’s a reminder that the magic of home lies in the memories we create, not just the walls around us.”
Vipul Thakkar and Aloke Shetty, founders of Very Multimedia Solution and Rawshark Films respectively, added,
“This was a project close to our hearts. Conceptualising and telling a story that feels real, warm, and universal was truly special.”
