AnyMind Group, a BPaaS company specializing in marketing, e-commerce, and digital transformation, has expanded its AI-powered AnyChat customer service solution to WhatsApp. Originally launched for LINE in March 2025, this new integration allows businesses in India, Indonesia, the Philippines, Malaysia, Singapore, and other WhatsApp-enabled regions to enhance multichannel engagement and reduce operational workloads.
With WhatsApp now surpassing 3 billion monthly active users globally-India, Indonesia, and the Philippines among its largest markets- AnyChat leverages large language models (LLMs) to interpret customer messages and automate initial interactions, helping brands manage high-volume inquiries without overwhelming support teams.
In a pilot with Waterpik, the AI agent automated 25% of customer queries on LINE between March and June 2025, proving the model’s effectiveness.
Unlike traditional chatbots, AnyChat’s AI agents understand natural language and deliver brand-approved responses. They also collect customer details like order IDs and facilitate smooth handovers to human agents when required. Continuous learning from conversation history ensures ongoing performance improvements.
“WhatsApp is often the first and only brand touchpoint for Indian consumers,” said Aditya Aima, MD, Growth Markets, AnyMind. “This isn’t just about automation-it’s about enabling faster, smarter conversations.”
AnyChat integrates with LINE, WhatsApp, Messenger, Instagram, Shopee, and Lazada, and is part of AnyMind’s unified e-commerce platform, AnyX.
