Boldfit has signed top Indian table tennis player Manika Batra as its latest brand athlete, strengthening its commitment to emerging sports like table tennis and pickleball. Following the recent onboarding of cricketer Arshdeep Singh, Boldfit continues to expand its athlete roster beyond cricket.
Manika will also collaborate with Boldfit on co-branded table tennis merchandise aimed at making professional sports gear more accessible to Indian athletes.
“I’ve always had to make bold moves to stay true to my sport. This partnership felt natural-we’re not just focusing on performance, but redefining what it means to build an Indian sports brand for real athletes,” said Manika Batra.
As part of the partnership, Manika also joins Boldfit as an investor with equity, signaling a deeper involvement in brand building. Boldfit’s founder, Pallav Bihani, stated, “Manika embodies resilience, boldness, and the relentless drive we champion. She joins us to inspire a new generation of athletes who create their own path. We aim to be a brand made by athletes, for athletes.”
Boldfit athlete and investor KL Rahul added, “Watching Manika create her space in Indian sports through sheer grit is inspiring. We’re excited to have her on board.”
