The Anderson-Tendulkar Trophy 2025 between India and England has set a new digital benchmark, with over 170 million viewers tuning in on JioHotstar – the highest-ever reach for a Test series on any digital platform. The intense five-match series reached its dramatic climax at The Oval, where Day 5 of the final Test recorded a peak concurrency of 13 million, the most for any Test match streamed online.
The tournament racked up an impressive 65 billion minutes of watch time, reflecting the enduring appeal of Test cricket when coupled with high-stakes competition. This series also marked the beginning of India’s campaign in the ICC World Test Championship (WTC) 2025–27, signaling a new era in leadership and a renewed focus on red-ball dominance.
To broaden accessibility, the series was streamed in five languages – English, Hindi, Tamil, Telugu, and Kannada.
Siddharth Sharma, Head of Content – Sports, JioStar, commented, “Crossing 170 million viewers and setting a new concurrency record is a testament to the enduring power of Test cricket and our commitment to immersive sports storytelling.”
Beyond live coverage, JioStar offered exclusive behind-the-scenes access through the ‘Follow The Blues’ series and celebrated India’s legacy in England with ‘When India Challenged the Crown’.
With the series concluded, JioStar shifts focus to its next marquee event – the ICC Women’s Cricket World Cup India 2025, starting September 30, continuing its mission to place cricket fans at the heart of its content strategy.
