The HRX x Escape Plan range features luggage, organisers, and travel essentials, blending utility with bold design.
Escape Plan, a tech-enabled travel platform, has partnered with HRX – the fitness and lifestyle brand co-founded by Hrithik Roshan and Exceed Entertainment – to launch a co-branded collection of travel gear for Indian consumers.
The new HRX x Escape Plan range features a line of travel essentials including luggage, organisers, and accessories, designed with a focus on functionality, performance, and modern design. Products will be available online through Escape Plan’s website, partner platforms, and across offline retail channels.
Escape Plan has seen rapid growth since launch, achieving a ₹100 crore annualised run rate within just three months. Over 20% of its sales currently come from offline stores, underscoring strong demand across channels.
Hrithik Roshan, founder of HRX, said, “With HRX, our aim has always been to combine purpose with performance. Quality travel gear can elevate the entire journey. Partnering with Escape Plan felt like a natural fit.”
Abhinav Pathak, CEO & co-founder of Escape Plan, added, “This partnership is a strategic step to redefine travel essentials for India’s new-age travellers. We’re excited to combine our innovation with HRX’s strong cultural relevance.”
Afsar Zaidi, co-founder of HRX, also commented, “We were impressed not just by the product, but by Escape Plan’s clarity, design thinking, and purpose. This is more than a collaboration – it’s a category-defining opportunity in the travel gear space.”
The partnership signals a shared vision to make high-performance, stylish, and functional travel gear more accessible to aspirational Indian consumers.
