Connect Digital brings programmatic DOOH advertising to 31 diverse environments, including streets, malls, and transit hubs.

Connect Network Inc., a leading Out-of-Home (OOH) advertising agency, has officially rolled out Connect Digital, its new digital out-of-home (DOOH) division. This platform merges audience insights, advanced AdTech, and creative capabilities into a unified, global solution.

Connect Digital enables programmatic DOOH advertising across 31 locations, spanning high-traffic environments such as streets, malls, transit hubs, corporate parks, salons, pharmacies, and gyms. With access to over 10 million screens worldwide, the platform offers unprecedented scale and reach.

At the center of this innovation is Immersive, Connect’s proprietary AI-driven AdTech engine, which streamlines DOOH planning, buying, and performance tracking. Key features include:

• Hyperlocal targeting down to micro-markets and individual street-level precision
• Real-time creative optimisation based on contextual triggers and audience behavior
• Cross-environment campaign visibility through unified dashboards and transparent metrics
• Global programmatic access to premium digital screens in top markets

“With Connect Digital, we’re not just placing ads on digital screens – we’re delivering intelligence, scale, and precision like never before,” said Haresh Nayak, CEO, Connect Network Inc. “From tier-2 cities in India to Times Square in New York, we ensure your brand reaches the right audience, at the right place, at the right time – and we can prove the impact.”

Fabian Cowan, Director at Connect Digital, emphasized the strategic advantage for marketers:

“Today’s advertisers face three core challenges: reaching the right audience efficiently, proving campaign performance, and maintaining consistency across markets. Connect Digital addresses all three. By fusing our deep OOH experience with digital precision, we offer brands a smart, scalable platform to plan, execute, and measure DOOH campaigns – across geographies and formats.”

“This is the next chapter in outdoor media: accountable, targeted, and seamlessly integrated. As the lines between physical and digital continue to blur, brands that treat DOOH as a key part of their omnichannel strategy – not just a supplement – will be the ones that lead.”