Brand gets featured in teaser starring Hrithik Roshan and Jr NTR, marking its entry into cinematic storytelling
India’s leading windows and doors brand, has made its cinematic debut through a unique collaboration with the highly anticipated action thriller War 2. In a first-of-its-kind brand integration, Fenesta features directly in the film’s teaser, with lead actors Hrithik Roshan and Jr NTR referencing the brand-blending product placement seamlessly into storytelling.
The teaser, launched in association with UFO Moviez and PVR, is currently playing across 500+ cinema screens in over 100 cities across India, ensuring wide visibility and national reach ahead of the film’s release.
Rather than a conventional brand plug, the Fenesta reference is subtly woven into the teaser’s narrative-adding a relatable touch to the high-stakes action. It reflects Fenesta’s real-world relevance as part of everyday homes and lives, now placed within a larger-than-life cinematic moment.
Susmita Nag, Head of Marketing, Fenesta, shared, “Fenesta isn’t just about windows and doors-we create frames for life. With War 2, we step into a space where stories meet reality. This isn’t a product placement-it’s a moment that mirrors our role in people’s lives: strong, stylish, and ever-present.”
The campaign reflects Fenesta’s bold marketing direction, expanding its presence beyond homes into the heart of popular culture. As War 2 gears up to be a major box-office event, the collaboration gives audiences a cinematic “window” into Fenesta’s world-where design, durability, and emotion intersect.
