Creators skydive in Dubai to highlight the product’s ultra-light texture
Vaseline India has introduced its latest innovation, Vaseline Cloud Soft Light Moisturiser, with a bold and visually stunning launch campaign titled #LaunchInTheClouds. The activation took place at Skydive Dubai, where top digital creators experienced the product mid-air-emphasizing its feather-light texture in a truly gravity-defying setting.
Influencers including Ruhee Dosani, Agasthya Shah, Richi Shah, Nagma Mirajkar, Funcho, Radhika Sharma, and Shreemayi Reddy participated in the activation. They shared real-time updates, behind-the-scenes content, and product impressions with their followers, amplifying the campaign’s reach and impact across social media.
Following the skydive, creators were invited to the Cloud Soft Sensory Lounge at Le Royal Meridien, Dubai. The immersive space featured a Texture Lab, Fragrance Bar, Charm Stations, and interactive product displays, blending science and sensorial engagement to reflect the moisturiser’s core benefits.
Pratik Ved, Vice President & Head – Skin Care, Hindustan Unilever, said, “As Vaseline steps into the face moisturising category, it was important to marry our trusted moisturising legacy with modern sensorial expectations. Today’s consumers seek both performance and experience. With Cloud Soft, we’ve introduced a moisturiser that delivers intense hydration with an ultra-light feel. The launch mirrors this promise-uplifting, memorable, and unmistakably modern.”
With this experiential launch, Vaseline India signals a fresh chapter in skincare-where efficacy meets delight, and product innovations take flight, quite literally.
