Mumbai: L’Oréal Paris has unveiled its latest haircare innovation – the Glycolic Gloss Range – with brand ambassador Alia Bhatt taking center stage in the campaign. This marks Alia’s debut with L’Oréal Paris Hair Care in India, adding a fresh sparkle to the brand’s beauty narrative.
Designed to transform dull, tired hair, the Glycolic Gloss Routine is a four-step regime featuring a Shampoo, Conditioner, Rinse-Off Acidifier Spray, and Leave-In Serum. At the heart of the formulation is Glycolic Acid, a renowned skincare ingredient now making its way into haircare to offer visibly smoother, stronger, and up to three times glossier hair.
The campaign is anchored in the belief that glossy hair is more than aesthetics – it’s a symbol of self-expression, ambition, and self-confidence. Under the powerful tagline “Shine Aisa, Sapne Jaisa,” the campaign will reach audiences across India in eight regional languages, making it accessible, inclusive, and culturally resonant.
Speaking on the launch, Dario Zizzi, General Manager, L’Oréal Paris India, said, “Glossy hair has long been associated with confidence and personal power. With Glycolic Gloss, we’re offering salon-quality shine at home. Alia Bhatt, with her fearless spirit and effortless charm, perfectly captures the essence of this campaign.”
This launch underscores L’Oréal Paris’ ongoing commitment to science-led beauty, offering Indian women transformative solutions that empower them to shine – not just with beautiful hair, but with the confidence to chase their dreams.
