District by Zomato, the lifestyle and going-out vertical of Zomato, has announced a long-term strategic partnership with HSBC India. As part of this collaboration, HSBC becomes the exclusive banking partner for District’s curated cultural experiences-spanning music festivals, food events, comedy nights, and lifestyle gatherings across India.
This alliance arrives at a time when India’s going-out ecosystem is witnessing significant momentum, with rising demand for immersive entertainment and more first-time event attendees in urban centres. The collaboration aims to make these cultural moments more accessible, aspirational, and seamlessly woven into the everyday lives of modern Indian consumers.
HSBC cardholders will now enjoy a range of curated benefits through District by Zomato, including:
- Priority access to events via early RSVPs and presale codes.
- Special discounts and offers across select dining and entertainment experiences.
- Exclusive entry to premium cultural moments and behind-the-scenes experiences.
Rahul Ganjoo, CEO, District by Zomato, said, “India’s appetite for live experiences is evolving rapidly. District is building the definitive platform for this culture-first lifestyle, and our partnership with HSBC allows us to scale that vision further. Together, we’ll enable more people to feel the pulse of their cities-through food, music, art, and connection.”
Jaswinder Sodhi, Head of Customers, Marketing & Digital, International Wealth and Premier Banking, HSBC India, added, “This collaboration aligns with our commitment to enhance our customers’ lives beyond banking. By blending exclusive financial benefits with lifestyle access, we’re creating memorable experiences that reflect modern India’s urban vibrance.”
The partnership underscores how brands are blending finance and culture to shape the next phase of experiential living in India.
