Discovery is celebrating 30 years in India with a new campaign titled ‘My Discovery’, honouring its journey of sparking curiosity and shaping minds since its arrival in 1995. Coinciding with its global 40th anniversary, the campaign reflects Discovery’s commitment to telling powerful stories through a mix of education, adventure, and entertainment.
From early hits like Man vs Wild, MythBusters, and Discovery Atlas to local originals like Breaking Point, Into the Wild with Bear Grylls, My Daughter Joined a Cult, and Money Mafia, Discovery has consistently blended global production values with Indian narratives. It has explored themes ranging from defence and conservation to mythology, culture, and science.
Arjun Nohwar, MD, Warner Bros. Discovery South Asia, said, “Discovery has sparked imaginations and encouraged critical thinking for three decades. Our goal remains to evolve with our audience and continue inspiring India’s boundless curiosity.”
As part of the campaign, a curated content line-up airs every weekend at 6 PM through August. Titles include Destroyed in Seconds, Extreme Machines, Discovery Atlas: India Revealed, Storm Chasers, and Doing Da Vinci – each showcasing the breadth of Discovery’s storytelling legacy.
Sai Abishek, Head of Content, added, “We’ve unearthed ancient archaeology, captured wild habitats, and chronicled India’s rich history. This milestone is about continuing that legacy.”
The #MyDiscovery campaign extends to digital and social platforms, inviting fans to share personal stories of how Discovery shaped their worldview. With a renewed focus on regional content and Discovery+, the brand looks ahead to its next frontier.
