ARKS, the lifestyle brand founded by Ranbir Kapoor, has collaborated with Lay’s to launch Colour-Lays, a limited-edition sneaker capsule that merges streetwear with snack culture.

The collection reimagines the iconic colours of Lay’s chip packs into vibrant sneaker designs. Featuring four bold colourways-blue, red, orange, and neon green-the sneakers are inspired by Lay’s popular flavours: India’s Magic Masala, Spanish Tomato Tango, West Indies Hot & Sweet Chilli, and American Style Cream & Onion.

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Styled as low-top sneakers, the collection reflects ARKS’ design-forward sensibility and Lay’s playful, pop-culture identity. Colour-Lays is more than a fashion drop-it positions itself as a cultural crossover, tapping into nostalgia and self-expression.

The sneakers will be available for purchase and customisation exclusively on the ARKS website.

Abhinav Verma, co-founder & CEO, ARKS, said, “At ARKS, we’re always looking to tell stories through design. Lay’s, with its instantly recognisable colours, gave us a great canvas. Together, we’ve created a collection that speaks the language of style, identity, and nostalgia-showing that the right collaboration can deliver both cultural impact and business value.”

Saumya Rathor, marketing director, Lay’s, PepsiCo India, added, “Lay’s has always been part of pop culture and fashion. This partnership with ARKS and our ambassador Ranbir Kapoor reflects our commitment to creativity and cultural relevance. Colour-Lays is a bold, playful drop that connects with today’s expressive youth culture.”