Birla Opus Paints, part of the Aditya Birla Group’s Grasim Industries, has released a touching digital film for Ganesh Chaturthi, celebrating the warmth and joy that accompany Bappa’s arrival in Indian homes. True to its philosophy, “Duniya Ko Rang Do,” the film captures how colours help turn festive moments into lifelong memories.

The story follows a young boy’s heartfelt wish to welcome Lord Ganesha into his home for the first time. Initially unsure, his parents are moved by his innocence and agree to bring Bappa home, brushing aside concerns of preparation and effort. The film subtly underscores the role of painting and beautifying spaces as an emotional part of festive readiness.

Ending with the line, “Rangon Ko Khushiyan Phailane Do, Duniya Ko Rang Do,” the campaign resonates with the spirit of celebration. It is conceptualised by Leo India and produced by Minikin DGWorks, and is being amplified across digital platforms including YouTube, Instagram, Facebook, and LinkedIn.

Inderpreet Singh, Head – Marketing, Birla Opus Paints, shared, “Through a child’s eyes, we’ve shown how paints help turn houses into homes filled with celebration and love.”

Sachin Kamble, Chief Creative Officer, Leo South Asia, added, “Birla Opus has always embraced the emotional power of colour. This film reminds us that beauty lies in transformation of spaces, and of hearts.”